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"What the smartest people do on weekends is what everyone else will do during the week in ten years" - Chris Dixon, Crypto Partner , Andreessen Horowitz
Mater’s in Management
TUM School of Management
<aside> ✨ “The Creator Economy is a subset of the passion economy - the emerging category of businesses founded by self-employed content creators, supported by the digital platforms and financial tools that make the monetization of content viable.”
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The power structures of the creator economy are rapidly changing - creators are now in the driver’s seat, being offered the opportunity to have greater individuality than ever before through Web3 creator platforms. Platforms are becoming community-led where both creators and their audience members have the opportunity to have greater upside based on their contributions.
Creators can move from fee-based compensation to building wealth through equity in the communities they build. Web3 enables creators to be finally compensated like the entrepreneurs they are. For the equity to sustain value for both the creators and their communities, platforms will need to help creators design tokenomics.
What differentiates this new system from the Creator Economy is that those who create the value, keep the value. Creators are the new founders
<aside> ✨ “The Ownership Economy is the system in which content creators and consumers collectively produce, distribute, monetize, and/or own digital assets among themselves within digital communities.”
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Creators don’t own their content, developers can’t control their code, and consumers can’t influence the policies or decisions of the platforms they use. This scenario, which once went unquestioned, looks increasingly archaic.
This is starting to change via the ownership economy often referred to as web3 with products and services that turn users into owners.
“The products and services that will define web3 and the next generation of the internet are those that transform users into owners. this is ownership economy.”
Chair for Strategy and Organization
Curious to learn what Web3 is all about?? In less than 5 mins, you get a glimpse of what it is from the entire threads consisting of 35+ tweets in total all about WEB3!
![Own illustartion [Gajaraj, Rohit] via Canva](https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a5438569-dcdb-4e61-a387-bd08bf0c455c/PNG_-_Infographic_-_CE__OE.png)
Own illustartion [Gajaraj, Rohit] via Canva
Own thoughts [Gajaraj, Rohit]
Curious to learn what Creator & Ownership Economy is ?? In less than 3 mins, you get a glimpse of what it is from the entire threads consisting of 27 tweets in total all about Creator & Ownership Economy!
Own thoughts [Gajaraj, Rohit]
Click below to read in the web3 platform and also to buy the NFT!!
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/3b843c60-5e4b-430d-9ac0-5200d29634e5/nft.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/3b843c60-5e4b-430d-9ac0-5200d29634e5/nft.png" width="40px" /> Being a crypto lunatic, I have chosen to summarize my findings into limited edition NFTs as web3 allows us to own what we create. This NFT is created on Ethereum (Optimism Layer 2) and the beauty about it is you can own it. As with all Web2 Articles (such as Medium, Substack), it is free to read, but you can also buy and own it if you desire as there are just 99 editions in supply.
</aside>
The New Creator & Ownership Economy:
**Mirror Article as an NFT** - Own thoughts [Gajaraj, Rohit]
In addition, I also made it available on Medium for Web2 enthusiasts.
Medium Article - Own thoughts [Gajaraj, Rohit]
Own thoughts & illustartion [Gajaraj, Rohit] via Canva
Own thoughts & illustartion [Gajaraj, Rohit] via Canva
Being a creator today requires evolving from being an artist to being a founder. The job has come to encompass product management, design, community engagement, e-Commerce, and data science along with being an entertainer. You have to build a team of experts and vendors to help you manage the tools to build a diversified business across platforms.
But with that diversification comes resilience. Creators become less vulnerable to shifts in priorities of the tech giants or their algorithms by owning a direct relationship with their fans. Each creator can assemble a different balance of revenue streams to match their style, no matter how niche. That’s a big win for everyone because creators catering to each of our esoteric interests can build a sustainable careers. Instead of just homogeneous, lowest common denominator prime time sit-coms, we get content tuned to every sub-culture in the rainbow. Now there are finally enough creators to support a whole ecosystem of startups helping them turn their passion into their profession.
The potential of Web3 is limitless. With the advent of blockchain, a new era has emerged on the Internet. As such, with all of the human and financial capital inflows into the space, incredible use cases have started to gain mainstream adoption. Ownership is now extending to all kinds of products and networks
The Ownership economy is massive and growing quickly. Many terms in addition to "the ownership economy" are used to describe how technology is empowering new ways for people to become entrepreneurs or solopreneurs. These include the passion economy, the creator economy, the empowerment economy, the freelance economy, and of course the gig economy. But no matter what you call it, it’s clear technology is creating more opportunities for people to become self-employed creators and owners.